We are passionate about life-enhancing product design. So, we collaborate with researchers, inventors and charities, providing the creative expertise, production knowledge and commercial insight needed to turn ideas into marketable products and brands.


Working with you to understand your problem and create the optimum solution


Developing functional prototypes to trial, test and prepare your product for manufacture


Forming a deep appreciation of your users’ needs to build strong brands, engaged communities and deliver commercial success

Daytot Joey

Early intervention crawler for babies at risk of delay

Affect was approached by a clinical research team from the University of Paris to create Joey, a crawling product proven to aid the physical and cognitive development of infants at risk of delay.

Working side by side with experts in the fields of neuroscience and kinesiology, we developed the design and produced functioning prototypes to facilitate clinical studies. Using our in-house expertise, we set up supply chains and completed the necessary regulatory requirements to bring the product to manufacture. Having established an emotive brand and online community, Joey is now available to parents and healthcare professionals across the world.

Visit daytotjourneys.com